Forbidden City unveils its mascots: “Zhuangzhuang” and “Meimei”

28/11/2014
1,543 views Add Comment 1 Comment

News: The Palace Museum Beijing unveils its mascots named “Zhuangzhuan” and “Meimei” at the first time to meet the public in Xiamen. It is expected that the mascots will become “cultural products with star effect”, and be well received by the public and spread Chinese culture to the world.

The Mascots "Zhuangzhuang" and "Meimei" of the Forbidden City Beijing

The Mascots “Zhuangzhuang” and “Meimei” of the Forbidden City Beijing

In the latest effort to attract younger crowds, Palace Museum, formally known as the Forbidden City Beijing, unveils its two latest mascots: a joyful male dragon named “Zhuangzhuang” and a proud female phoenix named “Meimei”. From the names with special meaning, “Zhuang” means “Strong” in Mandarin and shows the power of the dragon which represents the image of the gorgeous Forbidden City; “Mei” means “Beautiful” and stands for the more than 1.8 million treasures collected by the museum. This is their first appearance to meet the public in Xiamen, Fujian province on Sunday.

The Mascots "Zhuangzhuang" and "Meimei" of the Forbidden City Beijing

The Mascots “Zhuangzhuang” and “Meimei” of the Forbidden City Beijing

The design of the mascots take more than 10 months. All the costumes, beads, hats, jewelry and other accessories on the mascots underwent the scrupulous examination of experts, to make sure their authentic Qing Dynasty style (1644-1911). It will represent a new era of innovation for the museum and perhaps more importantly, its new line of souvenirs.

On January, 2015, the online shopping mall for the museum will open. Many cultural products including the mascots will be delivered to households around the world. In the near future, it is expected that more mascots will appear with wearing costumes of other dynasties.

For the next step, the Palace Museum plans to issue two new Apps online in 2015, trying to bring the treasures of the Forbidden City on their mobile phones, according to the official.